SUMMARY

Creative leader, storyteller, and copywriter with 20+ years of experience building brands and integrated campaigns for global agencies, healthcare organizations, and nonprofits. Equally comfortable leading teams, shaping creative strategy, and writing the work itself—from brand platforms and fundraising campaigns to digital experiences, film, and storytelling.

CORE EXPERTISE

Creative Direction • Copywriting • Brand Strategy • Creative Leadership • Integrated Campaigns • AI-Enabled Creative Workflows • Direct Response • Healthcare Marketing • Nonprofit Fundraising • Digital Marketing • Content Strategy • Team Development • Client Presentation • Creative Technology

EXPERIENCE

 Associate Creative Director | RKD Group | July 2025 – June 2026

·       Led integrated creative campaigns from concept through production for the American Diabetes Association, BrightFocus Foundation, and Mass General Brigham Hospital.

·       Directed cross-channel creative across digital, email, direct mail, CTV, social, video, SMS, web, and print.

  • Presented strategic creative concepts to clients and internal stakeholders while ensuring alignment with business goals and audience insights.

  • Helped drive improved donor response rates through integrated creative campaigns.

  • Mentored designers and copywriters, fostering collaboration and maintaining high creative standards throughout the creative process.

Creative Director, Copywriter, Screenwriter | Story Dept. | April 2025 – Present

Provides creative direction, brand strategy, and copywriting for agencies, nonprofits, entertainment, and mission-driven organizations. Partners with teams from concept through production on integrated campaigns, branded content, and storytelling.

 

Vice President, Creative Services | MarkeTeam | July 2021 – April 2025

Directed creative strategy and execution across multiple nonprofit and healthcare brands, including UNICEF, PVA, Mayo Clinic, League of Women Voters, Smile Train, and Memorial Sloan Kettering.

  • Oversaw multidisciplinary teams of designers and copywriters to deliver integrated campaigns across digital and traditional channels.

  • Spearheaded offshore copywriting operations and championed AI adoption within the creative department.

  • Partnered with client services, analytics, and project management to improve campaign performance and client satisfaction.

  • Oversaw creative operations, resource planning, and budget management across multiple client accounts while maintaining high creative standards.

 

Associate Creative Director | MarkeTeam | May 2019 – July 2021 

Guided teams to develop campaigns from concept to execution, ensuring cohesive visual and verbal messaging.    

 

Associate Creative Director | One & All Agency | Aug 2018 – May 2019 

Led integrated creative campaigns for Operation Smile and the Humane Society, developing strategic concepts aligned with client goals and measurable performance objectives.

Senior Copywriter, Creative Lead | American Cancer Society | May 2015 – Aug 2018 

Created creative assets for ACS master brand, Relay For Life, and Making Strides Against Breast Cancer. Including long-form web content, display advertising, PSAs, fundraising email campaigns, and event communications.

 

Senior Copywriter | BBDO | Apr 2013 – Apr 2015 

Concepted and created social media content for AT&T, U-verse, FedEx, and Splenda. 

 

Senior Copywriter | Moxie Interactive | Mar 2008 – Apr 2013 

Developed digital ads and website content for Verizon, Coca-Cola, Gold Peak Tea, Nestea, and Garnier. 

 

Copywriter | JWT | May 2007 – Mar 2008 

Responsible for writing broadcast, print, and direct mail campaigns for Ford. 

 

Freelance Copywriter | Digitas LBi | Aug 2006 – May 2007 

Made digital content for The Home Depot, UPS, and Blockbuster. 

 

Writer, Producer | Tiny Rebellion | Jul 2004 – Jul 2006 

Produced and wrote content for infomercials and broadcast ads, including eHarmony.com and George Foreman’s "The Power of Joy." 

 

Earlier Experience

Creative Executive | New Redemption Pictures | Aug 1998 – Jun 2004 

Developed film & TV projects including "Dr. Vegas" (CBS), “Point of Origin” (HBO) and "15 Minutes" (New Line Cinema). 

 

Writer’s Assistant | Callie Khouri | Jun 1998 – Jul 1998 

Assistant for “Forces of Nature” rewrite for DreamWorks.

 

Asst. Story Editor | DreamWorks | Apr 1996 – May 1998 

 

Story Dept. Assistant | DreamWorks | Jan 1996 – Apr 1996 

 

Assistant to Steven Spielberg | DreamWorks | Jul 1995 – Dec 1995 

 

Post-Production PA, DreamWorks | Mar 1995 – Jun 1995 

 

WSB, Peach Radio 98.5 | 1993-1995

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Education

Abilene Christian University | 1988-1992

BS, Advertising