Top Strengths and Skills:
Creative Strategy and Brand Development
Creative Ideation and Creative Problem Solving
Longform writing; Infomerical/Film/TV/Stage
Creative Technology Implementation
Omnichannel Marketing and Innovation
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Freelance Creative Director, Copywriter, Screenwriter | The Story Dept. | April 2025 – Present
Available for hybrid, remote, or location work.
Vice President, Creative Services | MarkeTeam | July 2021 – April 4, 2025
Lead creative strategy, execution, and management across multiple brands and channels. Collaborate with internal teams and external partners to drive brand consistency, optimize campaigns, and enhance client satisfaction. Clients include UNICEF, PVA, Mayo Clinic, League of Women Voters, Smile Train, and MSK.
Creative Leadership: Define and execute innovative creative strategies that align with brand standards and client objectives. Oversee the development of omni-channel and single-channel campaigns.
Team Development: Manage and mentor a multidisciplinary team of designers and copywriters, some offshore staff.
Innovation & Strategy: Implement and execute an offshore copywriting staff in India. Oversee and encourage the implementation of AI technology in the creative department for enterprise wide adoption. Lead the addition of project management software in the creative department for agency and client use.
Cross-Functional Collaboration: Partner with analytics, client services, and project management teams to develop high-performing integrated campaigns.
Budget & Resource Allocation: Oversee creative budgets to maximize efficiency and meet project goals.
Brand Management: Uphold and evolve MarkeTeam’s creative brand identity across all platforms.
Skills: Creative Direction · Content Strategy · Creative Technology · Brand Development · Digital & Traditional Marketing · Team Leadership · Budget Management · Creative Innovation Adopter
Associate Creative Director | MarkeTeam | May 2019 – July 2021
Led brand identity development from concept to execution, ensuring cohesive visual and verbal messaging.
Served as the primary creative liaison for high-profile clients, managing expectations and presenting strategic solutions.
Developed compelling multi-platform content that increased engagement and strengthened brand presence.
Skills: Copywriting · Creative Strategy · Client Relations
Associate Creative Director | One & All Agency | Aug 2018 – May 2019
Led creative strategy for integrated marketing campaigns, ensuring alignment with client KPIs. Clients include OperationSmile and the Humane Society.
Developed and executed creative concepts that drove brand engagement and ROI.
Partnered with clients to present innovative solutions and maintain consistent brand messaging.
Senior Copywriter, Creative Lead | American Cancer Society | May 2015 – Aug 2018
Developed creative assets for ACS master brand, Relay For Life, and Making Strides Against Breast Cancer.
Wrote longform website content, display ads, PSAs, fundraising emails, and event communications.
Senior Copywriter | BBDO | Apr 2013 – Apr 2015
Created social media content for AT&T, U-verse, FedEx, and Splenda.
Senior Copywriter | Moxie Interactive | Mar 2008 – Apr 2013
Developed digital ads and website content for Verizon, Coca-Cola, Gold Peak Tea, Nestea, and Garnier.
Copywriter | JWT | May 2007 – Mar 2008
Created broadcast, print, and direct mail campaigns for Ford.
Freelance Copywriter | Digitas LBi | Aug 2006 – May 2007
Wrote digital content for The Home Depot, UPS, and Blockbuster.
Writer, Producer | Tiny Rebellion | Jul 2004 – Jul 2006
Produced and wrote content for infomercials and broadcast ads, including eHarmony.com and George Foreman’s "The Power of Joy."
Earlier Experience:
Creative Executive, New Redemption Pictures | Aug 1998 – Jun 2004
Developed film & TV projects including "Dr. Vegas" (CBS), “Point of Origin” (HBO) and "15 Minutes" (New Line Cinema).
Writer’s Assistant, Callie Khouri | Jun 1998 – Jul 1998
Asst. Story Editor, DreamWorks | Apr 1996 – May 1998
Story Dept. Assistant, DreamWorks | Jan 1996 – Apr 1996
Assistant to Steven Spielberg, DreamWorks | Jul 1995 – Dec 1995
Post-Production PA, DreamWorks | Mar 1995 – Jun 1995
WSB, Peach Radio 98.5 | 1993-1995
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Education
Abilene Christian University | 1988-1992
BS, Advertising